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UPDATED:11:00 AM ET — April 8, 2024
It’s a big week for Target shoppers! Not only can they enroll in the retailer’s new Circle 360 membership program, but they can save big through the Target Circle Week Sale. From today through April 13, you can save up to 40% on hundreds of items to get you and your family ready for summer: I’m talking swimsuits, sunscreens and, for the moms-to-be, pregnancy-friendly maternity dresses. There are also deals on diapers, towels and other everyday items you need for a baby no matter the season.
Just one catch: You have to sign up for a free Target Circle membershipto partake in the sale. But as a mom whose job is to evaluate whether you’re getting a genuinely good deal on parenting and pregnancy products, I can assure you it’s worth the three minutes it’ll take.
Based on my personal and professional know-how, I’ve found you the 13 most worthwhile deals. From a must-have summer maternity dress to the only towels that can dry my daughter after a bath, you can shop my top deal highlights below.
And I’d recommend booking marking this page so you can easily check back throughout the week; If I’ve learned anything from covering sales for the last decade, it’s that there’s always new deals to be had.
A mom-approved postpartum swimsuit
Several moms credit Target’s Kona Sol one-piece ($28 $40) for giving them an extra boost of body confidence, especially after giving birth. As one mom wrote: “This is my first summer postpartum and I was so nervous about finding a swimsuit that would make me feel confident but this has delivered.” Available in a range of sizes XS to 24, the suit’s side ruching provides some extra stretch to ensure the suit will adjust with your body. Meanwhile, the cups have padding for extra bust support and can be moved aside for easier nursing. Not to mention the scallop neckline and faux-tie top give the suit some serious style.
Read more about the popular postpartum swimsuit.
Maternity shorts you’ll wear all summer
The right pair of maternity shorts can be worn all summer, no matter the occasion. And these Isabel Maternity shorts ($17.50 $25) are just that. Moms-to-be deem these the comfiest maternity shorts ever, which makes sense given they’re made of a soft and stretchy jersey fabric. But don’t worry: they’re light enough that you won’t feel weighed down by materia. Meanwhile, the belly band is equally light and stretchy to ensure it’ll grow with your belly.
An upgrade on the Target diaper deal
Get a $30 gift card
Spend $100 or more on diapers and wipes
Available at Target
Target is known for its diaper deals, but the Target Circle Week diaper sale is especially good. For the next week you can earn a $30 gift card when you spend at least $100 on diapers and wipes. And I can assure you, that’s not hard to do! This is a great opportunity to build your diaper stockpile while also “earning” a little money to treat yourself. Not all diapers are part of the deal though, just the following:
- Huggies Little Snugglers, Little Movers, Natural Care Wipesand more
- Pampers Swaddlers, Cruisers, Sensitive Baby Wipes and more
- The Honest Company
- Babyganics
- Dyper
- Luvs
- WaterWipes
- Target’s up & up
And, just in time for summer, the diaper deal also includes Charlie Bananas reusable swim diapers. If you plan on spending some time in the pool or by the beach, you’ll want to have a few of these on hand.
The only diaper paste I use
If your child is prone to diaper rashes, then you need to stock up onBoudreaux's Maximum Strength Butt Paste ($15 $19). I tried countless ointments to treat my daughter’s diaper rashes, and this is by far the most efficient. Not only does the super thick paste lock out moisture to prevent the rash from spreading, but it contains aloe to soothe and heal your baby’s bum faster.
An entire Cat & Jack wardrobe
I’m dreading the day when my daughter outgrows Cat & Jack clothes. But since that’s years away, I fully plan on taking advantage of the current Cat & Jack deal: 30% off swimwear, shorts, shirts and dresses. Not only are Cat & Jack clothes adorably stylish (I’ve yet to see an obnoxiously bright color or shimmer of glitter), but they are made of strong fabric that can withstand the roughest play and countless washes. Trust me: Half of my daughter’s wardrobe is Cat & Jack hand-me-downs.
A gentle, baby-safe sunscreen
For babies prone to eczema or other skin conditions, Aveeno’s Baby Continuous Protection Sunscreen($15.50 $18) is a must! In addition to protecting baby’s skin against UVA and UVB rays, Aveeno’s formula nourishes and relieves skin irritation thanks to its secret ingredient: oat extract. The formula is also tear-free, in case you accidentally get some in baby’s eye.
A pregnancy-safe sunscreen spray
If you have to swap out your regular SPF for a pregnancy-safe sunscreen, What to Expect moms highly recommend Sun Bum’s Mineral SPF 30 Sunscreen Spray ($15 $18). Unlike most sunscreen sprays, Sun Bum is a mineral formula, which dermatologists say is safer for moms-to-be. The lightweight spray leaves behind a matte, non-greasy finish that moms say feels nice on your skin.
A flattering dress to wear during and after pregnancy
There’s no shortage of summer maternity dresses, especially at Target. But if we had to pick one to be your must-have summer maternity dress, it’d be this Universal Thread skater dress ($17.50 $25). Made from a lightweight linen and rayon blend, the A-line dress is roomy without looking like a potato sack. But the best part is because it’s not technically a maternity dress, you can easily wear this dress after baby is born. Trust me: You’ll want some confidence-boosting, loose-fitting clothes to wear postpartum.
Read more about the flattering non-maternity maternity dress.
The ultimate summer transportation
A stroller wagon can be incredibly useful come summertime, especially if you have a lot of gear to lug to the beach, park or your neighbor’s house. And with over 900 five-star reviews, theRadio Flyer 3-in-1 wagon ($88 $110) is one to consider. Parents say this easy-to-assemble wagon can easily fit two toddlers and most of their gear. It receives rave reviews for being easy to maneuver and for having a canopy that keeps kids safe from the sun. Bonus: There are two water bottle holders on the outside of the wagon incase the driver gets thirsty.
A classic toy
You’d be hardpressed to find a child who doesn’t enjoy Legos. And even though parents complain about stepping on them, we like them for the hours of creative play they provide. But buying set after set can really add up, which is why I highly recommend snagging thisultimate Lego set ($24 $60) for 60% off! This 790 piece set contains a variety of pieces, including windows and doors for houses and tires for cars. Plus, it comes with a box to store all the pieces so you can keep things (slightly) organized.
A cordless vacuum that cleans in minutes
Dyson vacuums are a time-saver for parents, easily picking up dirt, dust and debris. But the v8 stick vacuum ($370 $470) is a particularly great pick. The cordless design makes it so easy to operate, so you can just quickly pull it out and clean up an accident or give your living room a speedy refresh. It also transforms into a handheld and comes with multiple brush heads to tackle hard-to-reach areas like corners. And, families with cats or dogs will love to hear that the V8 is especially great at deep cleaning to suck up pet hair.
A way to tune out the noise
Sometimes you need a little you time to listen to music, a podcast or just silence. And many people — not just moms — swear byBeats Studio Pro headphones ($200 $350) for that peace and quiet. The over-the-hear style receives rave reviews for a seamless, comfortable fit. They’re also praised for their noise-cancelling capabilities and providing clear sound.
An absorbent (and adorable!) towel
I’m not joking when I say I spent almost an entire year trying to find bath towels for my toddler. Each one I tried was either too thin to keep her warm or too fluffy to actually dry her. But then, on a rare solo outing to Target, I spotted these Pillowfort hooded towels ($10.50 $15) and just knew they were the ones. Available in eight adorable animal prints, the towels are made of a thick, yet soft cotton that can dry off your child in seconds. They are also slightly larger than typical baby towels, so you can wrap them around your child for extra warmth post-bathtime.
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